Salomon’s advertising campain: This is running

We break down barriers; not records. We defeat our limits; not each other. I remember seeing this commercial by Salomon Group about a year ago. And to my mind, what it represents is a very healthy attitude towards running, towards sports, and pretty much towards taking any other path of growth in life. What itContinue reading “Salomon’s advertising campain: This is running”

Responding to role in sport broadcasting

Let’s say that you watch biathlon. I. e. a sport that combines nordic skiing and shooting down the targets. Let’s say that one biathlete arrives at the shooting position and hits 2, but misses three of the five targets. Than a commentator says: “well, this athlete is not yet strong enough in his mind”. AContinue reading “Responding to role in sport broadcasting”

Culturally diverse movie production

When looking in a broad sense at the world and at various different cultures, I don’t see any one culture being above any other. When learning about different walks of life that people take, it seems that each culture has some exceptional traits, some big lessons from its past and its evolution that it canContinue reading “Culturally diverse movie production”