The best leaders start by asking Why? Why we work, why we try. What do we want to create. What is the purpose of our work. Purpose and direction, something to strive for. There are obstacles to regular, day-to-day action. We encounter fluctuations, both in achieving results, meeting milestones, financial performance and salary levels, for example. But purpose can take time. When people come together for a common purpose, they persevere through major obstacles, stay together through major fluctuations and more difficult trials. Purpose is the meaning of our efforts and perseverance today. It is a step forward and a step for the better. So … the best leaders start with purpose.
The author of this idea and message is Simon Sinek. He has now been on an international stage for several years, and his bestselling book Start With Why is certainly an important start to his career and success.
Paradim 